Apple has sent out invitations for a media event in San Francisco on March 9, about one month before the much-anticipated launch of the new Apple Watch.

The world’s largest technology company did not specify what the event will be about in the invitation which reads simply “Spring Forward,” a word play on the resetting of watches for daylight saving time.

Chief Executive Tim Cook said last month that the company plans to launch the smartwatch in April. The watch, which will let consumers check their email, pay for goods at retail stores and monitor personal health information, represents Apple’s first major new product introduction since the 2010 launch of the iPad.

Shares of Apple were up 88 cents at $129.67 on Thursday.

While announcing Apple’s record-breaking earnings, CEO Tim Cook had revealed a rough launch date of April 2015 for the device.

The smartwatch was announced last year in September, but the company didn’t reveal much about its availability, except that it would come in ‘early Spring’. Later, Apple retail chief, Angela Ahrendts,was more specific and revealed the Watch would come only after the Chinese New Year. She had also disclosed how Apple had started planning marketing strategies and all retail employees would be trained to help customers try out the new watch and its features.

The Apple Watch sports a squarish design instead of a circular one popularised by Motorola’s Moto 360. The Watch is crafted from custom alloys of polished or space black stainless steel (Apple Watch), space gray or silver anodized aluminum (Apple Watch Sport) and 18-karat rose or yellow gold (Apple Watch Edition). Going by the demo during its launch keynote, the Watch can do a lot of stuff. Here’s everything you need to know about the Apple Watch.

With inputs from Reuters

Publish date: March 2, 2015 1:17 am| Modified date: March 2, 2015 1:19 am

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