Get rich plan one: make app, take app to Hollywood, sign over movie rights. Get rich plan b: Make lukewarm movie, make super stellar app on said movie. Get rich plan awesome: license an already existing app to a studio and use it to market a movie. Here are four awesome ways that movies and apps have come together in symbiosis.
Angry Birds Rio
Rio and its furious feathers
This is the juggernaut of the pack. When Rovio announced it was tying up with Blue Sky Studios and Twentieth Century Fox to make a version of Angry Birds to tie up with the movie and building a whole new game to sell, Angry Birds fans definitely got excited. Angry Birds Rio had a drastically improved set, the objective of the game changed and the villains were all new. Don't get me wrong, the pigs were always fun but ramming the birds into the low IQ marmosets from the film was definitely awesome. Plus, watching the movie after having played the game was a fun “let's look for the game in the movie” game. To read the review of Angry Birds Rio, click here and to read a review of Rio, the film, click here.
Mike Tyson's Main Event
Beat up Chow
First of all, having to beat up opponents to get to Mike Tyson in itself is entertaining. You fight in a Brooklyn gym, you fight in Central Park, you fight on a roof top until you get to the 'Main Event' where you fight the Tyson, as well (no ear biting in this game). In the latest update, Rocklive, the creators of the game added a Hangover II tie in. In the update you get to fight Mr. Chow (played by Ken Jeong in the film) and after you defeat him, you fight Mike Tyson himself. The fight is set on the streets of Bangkok and Mr. Chow is his normal garish self, wearing shades to a match and golden short shorts. You can even view the trailer of the film in app. If you haven't seen the movie yet, I don't want to give too much away but let's just say that in some ways, elements of the app can be found in the movie. This app is available for free for iOS only right now.
Easter bunny hop more like
The already wild mobile game, Doodle Jump, came out with another version of their game to tie in with the animated movie Hop. The new game is like the original, where the character is jumping up steps to unlock new levels, however in the Hop version, the protagonist is the Easter bunny's son from the movie (by the way, the movie is from the same creators as Despicable Me. Now an app tie in for that would be awesome!). The bunny wants to jump through all the 25 levels to take over the family's business of becoming the Easter bunny itself (yea the plot's not the best, but the app is free). Doodle Jump creators, Lima Sky tied up with Universal Studios to develop the special version of this game. The game is available for free from the App Store.
Shoot in vintage
Super 8 is the J.J. Abrams and Steven Spielberg film that's coming out later next week (in the US). There is also a Super 8 app, developed by Bad Robot and QMX which, true to its namesake, lets you film with vintage effects when you shoot from your video camera enabled mobile phone. You choose which filter you want, choose to add flash or not and you hit record. As you move your phone around, the app will automatically add frame distortions to go along with the camera's movement. You then add 'credits' to your video and then hit develop film. Playing the film takes you to a 'library' and then a projector, for which you have to 'roll down a screen' and hit play. The 'plot' of the app has nothing to do with the movie and if you didn't know the two were connected, you'd miss the connection. There is no vestige of the movie in the app, they're just tied up. The app is free though and is available from the App Store.
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