The Consumer Electronics Association (CEA) has officially announced that the 4K resolution of television sets, which includes at least eight million active pixels and a 3,840 x 2,160 resolution, will now be termed as Ultra High Definition or Ultra HD.
As per the announcement, the CEA states that the next generation of 4K high-definition display technology for the home – giant-screen TVs with more than eight million pixels of resolution, four times the resolution of today’s high-definition televisions will be called 'Ultra High-Definition' or 'Ultra HD', connoting its superiority over conventional HDTV.
Could see a range of products with this resolution at CES 2013
CEA’s Board of Industry Leaders unanimously voted to endorse the consensus opinion of CEA’s “4K” Working Group, recommending the term “Ultra High-Definition” and related performance attributes. The name and related minimum performance characteristics are designed to help consumers and retailers understand the attributes of this next generation of superior television, and display technology beginning to roll out this fall.
Speaking at the coining of the term Ultra HD, Gary Shapiro, president and CEO, CEA stated, “Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality. This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”
The group also defined the core characteristics of Ultra High-Definition TVs, monitors and projectors for the home. Minimum performance attributes include display resolution of at least eight million active pixels, with at least 3,840 horizontally and at least 2,160 vertically. Displays will have an aspect ratio with width to height of at least 16 X 9. To use the Ultra HD label, display products will require at least one digital input capable of carrying and presenting native 4K format video from this input at full 3,840 X 2,160 resolutions without relying solely on up-converting.
Shapiro went on to state, “TVs remain highly sought after and were the second most frequently mentioned device on consumer wish lists this holiday season, behind only tablets. There has never been a greater time to be a consumer of televisions and displays. You can select from a wide array of choices offering outstanding high-definition picture quality, an amazing 3D experience, and interconnectivity within and outside of the home. And now we are proud to present Ultra HD for those consumers who want tomorrow’s next-generation of displays and televisions, today.”
Ultra HD technology will be prominently displayed at the upcoming 2013 International Consumer Electronics Show which will be held January 8-11, 2013, in Las Vegas.
HDTVs, Ultra HD, Ultra HD 4K, Ultra HD 4k resolution, Ultra HD branding, Ultra HD CES, Ultra HD CES 2013, Ultra HD official name, Ultra HD term, Ultra High Definition, Ultra High Definition 4K resolution, Ultra High Definition 4K TV, Ultra High Definition branding, Ultra High Definition CES, Ultra High Definition televisions, Ultra High Definition TV