Chaze Mobiles may be a mobile brand that may not fly off everyone’s lips but the same cannot be said about their recently appointed brand ambassador, Sunny Leone. The brand, Chaze is a new entrant in the Indian mobile handset industry and they have recently announced the signing of the already popular actress of Indo-Canadian origin. Sunny Leone has been roped in to endorse a slew of CHAZE’s mobile handsets, which are positioned as products with mass appeal. As a part of the association, Sunny Leone has recently completed her first ever TVC for CHAZE Mobile, which shot at exotic locales of Bangkok, is ready to hit the screen soon.
The popular brand ambassador of the latest Indian mobile manufacturer
Chaze details their target audience and states that their handsets are meant for the ‘Common Indian Youth.’ The brand’s press release states that their mobile phones are designed for varied audiences with superior and trendy handsets like C123 and Jewel a big battery entry level handset. Their C555 model has a large screen and is loud as well, the C234 is a touch and type handset while the C99 is a full soft touch multimedia phone. Chaze Mobiles go on to claim that their handsets are powered with avant-garde features such as dual SIM, auto call recording, answering machines, multimedia, big speakers, spy camera alongside other additional user friendly features and attractive games and applications like Angry bird and Astro Pack etc.
Commenting on her endorsement with Chaze Mobiles, Sunny Leone said, “I am very excited to be associated with such a young and vibrant brand like CHAZE. I chose to associate with the ‘Brand Chaze’ because I am really impressed by Chaze’s ideology of bringing out mobile technology for the masses and personally feel connected with their vision. This is my first TVC for any Indian brand and I am very charged up shooting for it. I am confident that the masses would like using the Chaze range of phones as it is very trendy to look at and offers true value for money.”
Keshav Arora, CEO, Chaze Mobile said, “Chaze is one of the most promising players in the country and we are very pleased to have associated with Sunny Leone, another rising star of Indian Cinema, for endorsing our mobile handsets. Chaze envisages reaching out to the masses across every nook and corner of the country through its strong distribution network and a high-quality after sales services network with 600 plus service centers support pan India. Targeting to achieve a studious growth in the coming decade by providing ‘Quality and Assurance’, Chaze Mobile intends to ensure pertinent satisfaction to all its customers across the country. Chaze Mobile is also planning to set up a unit in Himachal Pradesh at a cost of Rs. 200 crore for assembling of mobile handsets.”
Chaze mobiles are strategically priced between Rs. 1500 to Rs. 3500 for Indian consumers and are available through a strong distribution network spread across states like Uttar Pradesh, J&K, West Bengal, Punjab, Haryana, Punjab, Rajasthan, Gujrat, M.P, Maharashtra, Bihar, North East and Andhra Pradesh. To know more about these offerings from Chaze Mobiles, click here. Hopefully, the mobile brand will make an impact as significant in the market as the actress has.
Publish date: April 27, 2012 4:12 pm| Modified date: December 18, 2013 10:08 pm
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