Those who’ve used Adblock Plus, the very popular ad blocking plug-in for Firefox will be surprised to know that the add-on now allows some ads to be displayed on your browser. The latest updates by default, allows certain ads to show up on the browser. Ads will be filtered on the basis of whether they’re intrusive or not. This means that you might notice more than a few ads showing up on web pages. Adblock’s Wladimir Palant answered many questions on their FAQ page set-up for this purpose. The justification was that sites depend on ads for revenues required to run the site. Smaller sites were facing the danger of being shut due to the lack of any traffic headed to them.

Some ads should re-appear on pages off Adblock Plus users

Some ads should re-appear on pages off Adblock Plus users

Wladimir also clarified that users had the option to disable the feature and in turn, hide all the ads that show up on pages. A list of guidelines are also put up that specify, which ads are deemed as acceptable, and not. Currently, text ads are passable, while ads with images and flashy animations aren’t. Alterations are being made to these guidelines to keep things fair. This move to enable ads and Adblock Plus being the authority to decide which ads pass through might not go well with users and site owners, alike.

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