Adobe is taking advantage of the negative response to Final Cut Pro X and is offering Final Cut users a 50 per cent discount on Adobe Premiere Pro CS5.5. Between July 1st and September 30th, any video professionals that have bought any version of Final Cut Pro or Avid Media Composer can avail a 50 per cent discount on Adobe Premiere Pro CS5.5 or Adobe Creative Suite CS5.5 Production Premium. Eligible Adobe suite and point product customers can also access the discount.
Final Cut users get a 50 per cent cut
The negative backlash against Apple's Final Cut Pro X includes complaints that Final Cut Pro 7 project files cannot be imported into Final Cut Pro X. Adobe, capitalizing on these complaints, is touting its ability to import Final Cut (any version) and Avid projects into Premiere Pro CS5. The latest version of Premiere Pro, like Final Cut Pro X is a 64-bit application. It also has enhanced meta data support, an optimized real time playback engine and native support for 4k or higher resolution files.
Apple in the meanwhile, is promising to bring improvements to Final Cut Pro X. They've already launched an FAQ (http://www.apple.com/finalcutpro/faq/) page for Final Cut Pro X. They're promising to bring better multicamera editing to the next big Final Cut Pro X update as well as releasing its API for XML support over the next few weeks.