The big announcement made at this year's National Association of Broadcasters was Final Cut X. However, another big announcement was made, not by Apple but by Adobe. They announced that they're going to add support for HTTP Live Streaming to their Flash media server. HTTP Live Streaming is a technology developed by Apple for sending live or pre-recorded video to iOS and Mac OS devices using a standard web server. The company has also submitted it for Internet standard consideration. What this means is that publishers who create Flash video will be able to stream it on iPads, iPhones and iPod Touches without re-encoding it first. This means a lot more videos will be available for iPads and Flash free Mac devices.

A change in the two companies' dynamic is coming

A change in the two companies' dynamic is coming

Just last year, Steve Jobs made his disdain for Adobe Flash public, calling it a battery drainer and a poor mobile performer. He was defending Apple's choice not to support Flash. Therefore, Adobe's support for HTTP Live Streaming will cause in a change in dynamics between the two companies.

Publish date: April 19, 2011 10:03 am| Modified date: December 18, 2013 7:38 pm

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