In the face of cut-throat competition in the ever increasing mobile using population in India, service providers are trying every trick in the book and maybe even writing some new ones to keep their customers.

In one such move Bharti Airtel, has announced the launch of Unlimited Sunday on the occasion of Valentine’s Day for its 2.9 million Fixed Line customers across the country.

Airtel’s Unlimited Sunday will offer its Fixed Line customers unlimited free Local and STD calls to other Airtel Fixed Line numbers on the three Sundays during the Valentine fortnight. The Unlimited Sunday offer will be available on – February 7, February 14 and February 21.

Vikas Singh, Chief Marketing Officer–Telemedia Services, Bharti Airtel said, “As one of the country’s leading fixed line service providers, we are committed to delighting our customers through great customer service, value for money and superior calling experience. In keeping with this intent, we are happy to introduce Unlimited Sunday on the Valentine Fortnight which will enable our customers to easily reach out to their friends and families on the Airtel Fixed Line network.”

For more info, customers can call 121 from their Airtel Fixed Line.