iProf Learning Solutions India has launched an Android-based personal education tablet, iProf, and iStudy Zones, the first chain of e-learning centres in India that will spread to 30 cities.

A 7-inch touch screen tablet, the iProf comes bundled with content from premier education institutes and is priced at Rs. 14900 exclusive of taxes. iProf is now available in the iStudy Zone in Kalu Sarai, Delhi.

Initially, iProf is set to cater to the test-preparation education segment, the market of which is estimated at about Rs. 10,000 crores. iProf is starting with IIT-JEE preparation and has tied-up with Brilliant Tutorials.

An IIT – JEE aspirant can buy iProf from an iStudy Zone, and download the IIT JEE content subscription from the zone itself. Once the content is downloaded onto the device, it can be viewed anywhere without an internet connection. Moreover, iStudy Zones have the capability to hold video conference for doubt clearing sessions between faculty and students, to make sure that the learning circle is complete.

iProf would foray into MBA test preparation by end of May 2010, followed by PMT, CPT, CA among others. The company expects to mobilise investments of over Rs. 100 crore via iProf eco-system in the next 18 months.

In April 2010 the company will launch iStudy Zones in 30 cities Delhi, Kota, Pune, Nagpur, Jaipur, Baroda, Ahmedabad, Patiala, Nasik and Kolkata (Appendix I).

On bringing the novel concept to India, Sanjay Purohit, Founder & CEO, iProf Learning Solutions India said, “Through innovative technology and platform, we aim to revolutionize the education delivery mechanism. iProf will provide a safe, secure and affordable way to access high quality education content from India’s best faculty. We address three major problems that plague e-learning from spreading far and wide – low computer penetration, piracy and broadband connectivity. Also, there is an acute shortage of good quality professors, especially in tier II and tier III cities. We have created an infrastructural solution enabling access to high quality education which solves ll the issues.”

E-learning is highly effective, as proven by extensive research. It not only increases retention but also gives complete flexibility to the student of reading e-books, revising video lectures, animations, taking tests and setting their schedules at their own pace iProf is positioned as a self-study tool that would mitigate pressure on students, enabling them to perform much better.

iProf is built on Google's Android operating system and has a Learning Management System installed on it, that provides students with an interactive form of education for preparation (practise and revision) for competitive exams.

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