Apple lovers out there celebrated yesterday when the Apple App Store officially ticked off its 50 billionth download. The milestone came just under two weeks after the company announced that it was reaching the number.
The milestone also brought to an end the promotional venture that the company had launched, called “50 billion app download”. The end of the promotion will now have one iOS user getting a $10,000 gift voucher, which can be used on the App Store, Mac App Store, or any other iTunes Store content, while 50 other users who will get a $500 gift voucher.
A vote of thanks, the Apple way. (photo credit: Apple)
What is interesting about this is that the milestone was reached around the time that Google was announcing its own downloads numbers in its Google I/O developer’s conference. The number took four years for the Apple App Store to reach. Apple celebrated an earlier milestone when it hit the 25 billionth downloads mark just over a year ago. In the 14 months since, the App Store has seen the number double, which is a feat in terms of both scale and size.
The download numbers of the App Store, which was launched in 2008, shows a huge growth rate. The company acknowledged this by a graphic showing the word “thanks” on its website. This graphic was made using an iPad app, Paper by fifty three.
With the last 14 months showing an exponential increase in the app downloads, the estimated time for the next few milestones is tough to estimate. If the numbers are broken down, the App Store now has over 20 billion downloads a year, or over 50 million downloads a day. And while the lucky iOS user who won the app voucher has not been revealed, it seems that the speed and scale of the store’s growth may see many more winners in the future.