Apple and a few app developers are embroiled in a class-action lawsuit filed against them by users accusing them of handing user data over to advertisers without their consent. This includes apps on the iPhone, iPod and iPad platforms. This doesn't mark the first Apple's been sued, either.

Oops, they did it again.

The suit mentions apps like Pandora, Paper Toss, the Weather Channel and, accusing them of “selling additional information to ad networks, including users' location, age, gender, income, ethnicity, sexual orientation and political views”. Apple’s going under the hammer for transmitting data about users’ UDID (Unique Device Identifier) numbers, which would allow advertisers to track their downloads – i.e. what apps they’re downloading, how frequently they download and for how long.

This is completely contradictory to Apple’s claims that it has implemented a very stringent content and privacy policy that wouldn’t allow apps to upload information without the user’s consent and that it reviews all applications before publishing them on the app store.

The group lawsuit has been filed on the behalf of every user that has download an app from the App Store for the iPhone, iPod or iPad between December 1, 2008 and December 23, 2010. The suit is seeking damages and assurances from the defendants that users would be asked for consent and be notified regarding every data collection and profiling activity.

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