Apple is about to kick off their launch event for the iPad HD or iPad 3 or …well, we'll know soon enough. Stick around here as we bring you the latest updates as and when it happens. The event is about to start anytime now, so here we go.

Beyond HD

Almost here…

12:53pm, PST
That's a wrap folks! So much for the 'iPad HD' rumour. Stay tuned for our take on these new announcements and what it means to the competition, especially the new iPad.

Looks like it's going to be called “The new iPad”. Hmmm.

The new seriously, that the name!

The new iPad…no seriously, that's the name! (image source)

12:50om, PST
iPad 2 gets a $100 price drop. $399 for the 16GB Wi-Fi version!

12:42pm, PST
iPhoto is priced at $4.99 and is available today.

12:41pm, PST
Still demoing some of the effects and features in iPhoto.

12:40pm, PST
New bezel gesture feature added. Also, double tapping a photo will bring up other similarly shot photos in your album! Pretty neat.

12:37pm, PST
iMovie, iPhoto and Garage Band demoed for the new iPad.

12:34pm, PST
Give us a name already!!!

12:33pm, PST
Infinity Blade: Dungeons announced!

New Infinity Blade!

New Infinity Blade! (image source)

12:30pm, PST
Chris Cheung from Autodesk is on stage showcasing the new SketchBook Pro app, available in April.

12:27pm, PST
Still no new name for the iPad! What gives?

12:21pm, PST
$499, $599, $699 for the 16GB, 32GB and 64GB. For 4G, it's $629, $729 and $829.

12:17pm, PST
Pre-orders start today. Will be available from March 16th. As usual, India is not in the first batch to get it. (Sucks!)

12:16pm, PST
10-hour battery life. Remains 9.4mm thin and will start at $49

New features

New features (image Source)

12:14pm, PST
Fifth feature – 4G LTE.

12:11pm, PST
Fourth feature – Voice dictation, a.k.a Siri!

12:09pm PST
Third new feature – 1080p video recording.

12:06pm, PST
Second new feature – iSight camera. 5MP BSI sensor, 5-element lens, IR filter.

12:04pm, PST
A5X processor confirmed with quad-core graphics. Claims to be twice as fast as Tegra 3.

2048 x 1536 resolution confirmed!

11:56om, PST
Phil Schiller's on stage, talking about Retina Display on the new iPad. (no name yet!)

11:50pm, PST
Now, poking some fun at the Samsung Galaxy Tab

11:48pm, PST
Tim's talking about the success of the iPad. I think we're close.

11:45pm, PST
Will be available on March 16th for $99

11:42pm, PS

New Apple TV announced. Will support 1080p and a new UI.

New Apple TV

New Apple TV (Image Source)

11:37pm, PST
iOS 5.1 just announced. Will be available today. Coming to Japan in the next few weeks.

11:36pm, PST
Siri is heading to Japan!

11:35pm, PST
Talking about iOS and the amount of devices sold (315 million)

11:33pm, PST
Shows off the new Amsterdam store, along with all the other Apple stores through a video

11:30pm, PST
Talking about how the iPhones, iPads and iPods have changed the way we do computing.

11:28 pm, PST
Tim Cook takes the stage.

11:20pm, PST
The show is about to start and on stage are a couple of tablets.

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