Most companies are getting greener and are proudly touting their green ratings for publicity. Apple, on the other hand, likes to do things differently. They're refusing to participate in green rating the iPhone in the UK.
Green rating involves a 63-question survey that companies have to fill out regarding the energy use and materials of their product. Gary Cook, an IT sector analyst with Greenpeace says Apple consumers “deserve to know the full story. While Apple has recently made important strides in eliminating toxic chemicals from its products and the reporting of their environmental footprint, it still lags behind others in transparency”.