Apple Inc will open its second flagship store in China, in the heart of Shanghai's financial district on Saturday, the company said on Thursday. The retail outlet, featuring a 40-foot glass cylindrical wall, is located near Shanghai's famous Oriental Pearl Tower. “We are very happy to open at such an excellent location in Shanghai, that this will be just one of many stores Apple plans to open in China,” Ron Johnson, Apple's senior vice-president for retail operations, said in a statement.
The company opened its first China store in 2008 in Beijing. Apple products are currently sold in China through resellers, this is the company second direct-selling outlet. Apple, which makes popular electronic devices such as the iPhone and iPad, competes in an extremely price-conscious market. Due to the long lead time for Apple to bring products to China, consumers often turn to the gray market for smuggled Apple goods or buy pirated versions.