It has teamed up with Brightstar Corp, a mobile phone distributor that runs similar trade-in programs for carriers like AT&T Inc
To allow users to trade-in their older iPhones for its newest model
New iPhones with no wireless contract are priced starting at $649, depending on storage size. Demand is typically strong but investors worry that, as the U.S. market becomes increasingly saturated, smartphone purchases will slow sharply.
A trade-in program can help bolster demand for expensive new models, especially as arch-rival Samsung Electronics Co Ltd steps up an aggressive push to sell its own devices in the U.S. market.