Apple's made some pretty intuitive ads in the past but clearly those don't stop for boundaries between television screen and real life. Their latest stunt – suspending a Macbook Air from a balloon in an Apple Store. The Apple Store itself is unidentified and the stunt is inspired from Pixar film, 'Up' (remember, the guy tied balloons to his house so he could float away to South America?).

Publish date: February 1, 2011 10:12 am| Modified date: December 18, 2013 7:15 pm

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