New Delhi: Taiwan-based ASUS Technology today said it is eyeing a 20 percent share of the Indian tablet PC market as it launches new devices here.
“We are looking at increasing our share from five percent to 20 percent this year and we are confident that with the line up we have planned, we would be able to achieve the target,” ASUS Technology India Managing Director (Systems Business Group) Alex Huang told reporters here.
ASUS has launched its much-awaited tablet PC ‘Eee Pad Transformer Prime’ in the country today, priced at Rs 49,999.
The 10.1-inch device is the first tablet PC to use NVIDIA Tegra 3 Quad-Core CPU, which allows faster web browsing and HD video playing.
“The new offering distinguishes itself from the sea of tablets with its aggressive pricing and an optional accessory that easily transforms it into a notebook,” Huang said.
Transformer Prime comes with Android Honeycomb 3.2 Operating System, which can be free upgraded to the latest Android 4.0 Ice Cream Sandwich operating system.
Other salient features include a MicroSD Card Reader, Micro HDMI port and eight GB life time ASUS Web storage space as well as an eight MP rear auto-focus camera with LED flash.
The company is looking at expanding its portfolio in the Indian market in the coming months with introduction of newer models with 3G connectivity as well as other form factors like 7-inch devices.