Asus has recently launched four all-in-one (AIO) PC models in India. These include the ET2012IUKS, ET2210INKS, and touch screen models ET2012IGTS and ET2411INTI.
Commenting on the recent launches, Asus claims that the models feature space-saving designs and are wall-mountable. They also feature exclusive Asus SonicMaster Technology, which brings in audio clarity, louder volume, detailed audio output, full HD video, DTS stereo sound, USB 3.0 for high speed data transfers, integrated graphics, and HDMI-output for cinematic multimedia experience.
Asus ET2210 All-in-One PC
Vinay Shetty, country head, Component Business, Asus (India) said at the launch, “The AIO market is growing at 7 percent per annum and we expect to gain a substantial market share in our focus segments. The Indian market is now getting aware of AIOs, their usability, and starting to adopt them in households as well as in commercial set-ups. We are therefore entering the market with a new strategy and will be targeting senior executives, medical practitioners, professionals and students.”
As a part of its market strategy, Asus states that it will continue to work with its 136 partners across the country. The company will also engage with 27 exclusive and trained retailers. Shetty also said that Asus would launch a 27-inch touchscreen model later this year, specifically targeting gamers and media professionals.
Asus ET2411 All-in-One PC
Asus will adopt a two-pronged strategy for its metro and non-metro customers. “We will work with local partners in Class C and D cities, and make the products available in select retail stores in metros. Our focus will be more toward the smaller cities because the real market for AIOs lies there and not in the metros which are already saturated,” Shetty said.
Asus expects its partners to make at least 10 percent profits on the AIOs. The company will train the partners under its Sales Promotion Incentive Fund program, conduct road-shows, and set up demo centres at retail outlets.
The company claims that the Asus-exclusive SonicMaster technology employed in the AIOs refines acoustic detail to deliver lossless audio. SonicMaster technology utilises a fine-tuned digital signal processor to deliver an expanded sound range, fidelity, and more distinct vocals.
Asus ET2012 All-in-One PC
All Asus all-in-one PCs will come with a three-year onsite warranty. Asus claims that its desktops reflect a tradition of product quality, innovation, and longevity
The Asus ET2012IUKS is available in India for Rs 30,000, the ET2012IGTS for Rs 44,400, the ET2210INKS for Rs 43,000 and the ET2411INTI available for Rs 66,600. All these prices are not inclusive of taxes.
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