What's up with Facebook and monogamy? You can only be with one girlfriend or wife or fiance or, uh, complicated at a time. Axe has fixed that. So far just in Tunisia. They released a Facebook application through which guys can be “in a relationship” with literally, hundreds of girls. The campaign was designed by Ogilvy Tunisia.
So where are your 206 chicks?
When other users click on that status, they're taken to the Axe app where they could then rack up their girlfriends too. The app, according to the video below, apparently plays on a 'typical Tunisian male idea' of “a typically male Tunisian characteristic: bragging about how many girls one can line up.”
Of course, this isn't the first time Axe has used tech to market itself. In another “spray this, land many ladies” mission, they launched “Swipe an Angel” in February, as an iAd for Axe in the UK. The ad allowed users to shed the feathers off and spin around female angels 'falling from the sky' by shaking their iPhones.
Publish date: May 19, 2011 12:29 pm| Modified date: December 18, 2013 7:51 pm