The website for the next Batman film, “The Dark Knight Rises” went live and fans got right to work. The film is in production, slated for a July 2012 release, When you go to the website, you're taken to a black screen with some pretty creepy chanting, One fan, a Superheroes Hype forum user, used an audio program to find that the spectrum spells out “#TheFireRises”.

This hashtag led the user to the Twitter handle, @TheFireRises which has tweets leading users to another site, where there is a picture of Tom Hardy as the super villain Bain.

Get creeped for a sneak peek

Get creeped for a sneak peek

The picture is actually pretty interesting. Instead of a regular picture taken by a camera, it actually is a mosaic comprised of profile pictures of users who chose to share the site on the social networks by clicking the Add Me tab on the top of the page. This campaign is actually a pretty smart one. Adding intrigue all the while hoping that some code cracker is on to what you're doing.

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