Best Western International, a hotel chain with over 4,100 hotels in 100 countries and territories, now allows you to book a hotel room on their Facebook page. This move was made to keep up with social networking trends and also to engage their guests on their Facebook page. They are the first major international chain of hotels to have this capability. This move allows users to book a hotel room online, no matter where they are. The Facebook booking platform, built in tandem with mobile and multichannel platform company, Usablenet, delivers Best Western's private and secure hotel reservation system to Facebook's more than 800 million active users. Best Western's 248,000-and-growing Facebook fans now can plan their next hotel stay conveniently and safely. Best Western believes that they need to keep making hotel bookings more convenient for their customers. Dorothy Dowling, Best Western's Senior Vice President of Marketing and Sales, says, “It's imperative that we answer the call from our customers to make it easy to research, book and share travel experiences through their preferred channels.“
Book your Best Western room on Facebook
Best Western has been active in the social media space, since 2006. The company continues to invest in social media to gather guest feedback, promote Best Western Rewards initiatives, leverage key partnerships, like AAA/CAA and Harley-Davidson, and improve customer engagement. Best Western also launched a Best Western Rewards mobile site, last year to allow the 13 million Best Western Rewards members to manage their profiles, review their balances and redeem points for travel and merchandise from their smartphones. The Best Western Rewards mobile site is a complement to the brand's primary mobile site, www.BestWestern2Go.com, and the free “Best Western to Go” application for iPad, iPhone and Android. The mobile sites and application allow travelers to find and book reservations at more than 4,000 Best Western hotels, worldwide.