Augmented Reality is undoubtedly cool and while Google Goggles and Layar are pretty damn awesome, we're looking at some of the smaller, maybe as well known, maybe lesser known AR apps out there.
1. BEP 360
They're getting it started; digital merch that is
Now, I'm not the biggest Black Eyed Peas fan in the shed but this app is pretty innovative in using AR for marketing. The application was developed by BEP member Will.I.Am's mobile development company, Will.I.Apps and in addition to a 360 degree interactive music video, a hardcore BEP fan, through augmented reality, can hang out with Fergie, Will.I.Am (and the other two members that no one really remembers). If you point your device at a BEP album cover, an animated Baby Pea (one of the group members animated into an infant) will pop up and move to the beat of a song you might be playing in real life. A chat bubble will also appear on the top of their head revealing their latest tweet. The AR itself is pretty rudimentary but its use as a marketing ploy is outstanding. This is a huge step for digital merchandising. The application currently is only available for iOS and usually sells for $2.99 (approx Rs. 136) but is on sale right now and is selling for $0.99 (approx Rs. 45).
An app that will lead me to the french fries is a friend of mine
Make your own 3D videos
This app isn't out yet but a video demo of it has been released. This is one app I'm really looking forward to testing and even if it doesn't work out too well, the concept is pretty cool. The app uses augmented reality to create 3D (and 3D videos if your phone is video camera enabled). It allows users to take pictures of an object and convert it to 3D, which can be overlaid in AR and even recorded on video. This makes your average iPhone user (the app is coming out for iOS first) a 3D videographer. Of course, they need to be able to make the canvases which the app uses to convert an image from 2D to 3D but an internet demo and a talented friend could possibly help out in that situation. There's no number on how much the app will sell for just yet, but $5,000 (approx Rs. 2,27,900) has been invested in the application. To see a video demo of the app, click here.