Augmented Reality is undoubtedly cool and while Google Goggles and Layar are pretty damn awesome, we're looking at some of the smaller, maybe as well known, maybe lesser known AR apps out there.

1. BEP 360

They're getting it started; digital merch that is

They're getting it started; digital merch that is

Now, I'm not the biggest Black Eyed Peas fan in the shed but this app is pretty innovative in using AR for marketing. The application was developed by BEP member Will.I.Am's mobile development company, Will.I.Apps and in addition to a 360 degree interactive music video, a hardcore BEP fan, through augmented reality, can hang out with Fergie, Will.I.Am (and the other two members that no one really remembers). If you point your device at a BEP album cover, an animated Baby Pea (one of the group members animated into an infant) will pop up and move to the beat of a song you might be playing in real life. A chat bubble will also appear on the top of their head revealing their latest tweet. The AR itself is pretty rudimentary but its use as a marketing ploy is outstanding. This is a huge step for digital merchandising. The application currently is only available for iOS and usually sells for $2.99 (approx Rs. 136) but is on sale right now and is selling for $0.99 (approx Rs. 45).

2. WordLens

An app that will lead me to the french fries is a friend of mine

An app that will lead me to the french fries is a friend of mine

Again, another iOS restricted application but since Google Goggles offers very basic translation services for Android already, it makes sense that this app targets iOS first. WordLens has been around since last December and while it's a little cash-cow-y, it's pretty damn handy. The app itself is free and comes with two basic functions 'reverse words' and 'erase words' which basically act like they sound. You can also buy a Spanish to English pack for $9.99 (approx Rs. 456) and an English to Spanish pack for the same price. Right now, the translation service only goes between English and Spanish but more are to be added soon. Basically, if you point your phone at a sign board written in Spanish, the application will literally live replace the Spanish words and turn them into English. It works vice versa as well. I cannot wait for WordLens to start working with other languages, and for it to make packages like 'all languages to English'.

3. MixAR

Make your own 3D videos

Make your own 3D videos

This app isn't out yet but a video demo of it has been released. This is one app I'm really looking forward to testing and even if it doesn't work out too well, the concept is pretty cool. The app uses augmented reality to create 3D (and 3D videos if your phone is video camera enabled). It allows users to take pictures of an object and convert it to 3D, which can be overlaid in AR and even recorded on video. This makes your average iPhone user (the app is coming out for iOS first) a 3D videographer. Of course, they need to be able to make the canvases which the app uses to convert an image from 2D to 3D but an internet demo and a talented friend could possibly help out in that situation. There's no number on how much the app will sell for just yet, but $5,000 (approx Rs. 2,27,900) has been invested in the application. To see a video demo of the app, click here.

Publish date: February 11, 2011 12:45 pm| Modified date: December 18, 2013 7:18 pm

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