With the number of registered users on its website touching around one million and Internet connectivity increasing in tier-two cities, Big Flicks Pvt. Ltd. is planning to increase the number of movie titles in its library by 1,000 to 3,000 this year, said a senior official.
“We see there is good acceptance of the product as lot of people want movies online, which is convenient and advertisement free. Lot of consumption happens on handheld devices like tablets, smart phones and others. We will also come out with new entertainment and subscription packages,” Shreyash Sigtia, Business Head, told IANS over phone from Mumbai.
According to him, the company’s movie-on-demand service adds around 100 movie titles every month and by the end of this year the total number of movie titles across English, Hindi, Tamil, Telugu, Tamil, Malayalam and others will be around 3,000.
More movie titles coming up
Sigtia said with the internet connectivity improving in tier-two cities, a sizeable number of people from these cities are their subscribers. He said the company will be adding the best of Tamil titles across genres like action, comedy, drama and thriller classics and recent movies on bigflix.com.
Titles from the glorious 1990s era of the southern film industry, like Mani Ratnam’s comedy thriller Thiruda Thiruda, political drama Iruvar and Manisha Koirala starrer Bombay, along with Kamal Hassan’s Indian and Aishwarya Rai’s super hit Jeans will offer complete entertainment at one place.
“Leveraging the popularity of regional content on BIGFLIX, we decided to strengthen our regional catalogue and offer the best of Tamil titles to our huge subscriber base. The Telugu and the Malayalam catalogues on BIGFLIX have received a tremendous response,” Sigtia said.
Although TV channels beam new and old movies several times over direct-to-home (DTH), YouTube and other websites, Sigita feels online platform has its own advantages. “Convenience is one factor that the internet offers, which television or DTH do not offer. In the case of YouTube, one has to search for a movie. Whereas on our platform a subscriber can watch a movie anytime he wants,” Sigita said.
With movie piracy eating into their revenues, movie producers are now open to offer Internet rights a bit earlier.