BlackBerry’s latest flagship device, the Z10 launched in India on Monday for a retail price of Rs 43,490 and will be available in stores from tomorrow.
The price tag is a climbdown from the grey market price of the device where it was selling for Rs 75,000. Ahead of the launch its price had come down to 53,000. However it is still a little higher than some analyst expectations, as the widely held belief was that it would cost around Rs 39,000.
Some of the key features of the smartphone are:
• It has a 4.2-inch LCD screen with a 1280 x 768 screen resolution and that comes to 356 pixel per inch.
• The phone is powered by a dual-core CPU clocked to 1.5GHz with 2GB RAM.
• The smartphone has 16 GB mass memory but this can be increased with microSD card. The maximum limit for the microSD card is 32GB.
• It has an eight megapixel rear camera with 1080 pixel video-recording capacity and a two megapixel camera with 720 pixel video-recording.
• The smartphone also has Wi-Fi, GPS, Bluetooth 4.0, NFC support.
BlackBerry Chief Executive Thornston Heins said the aim was to make the Z10 more than just a phone, at the launch of the phone late last month. “BlackBerry 10 is not just a device. It is a whole new mobile computing platform,” he said.
Despite a number of glowing reviews for the BB10 and reports of strong initial sales, however, some analysts and technology pundits are skeptical about BlackBerry’s chances of mounting a comeback, doubting its ability to sell either enough smartphones or manage to transform the way people work.
The other BlackBerry 10 device, the Q 10 is not coming to India anytime soon however. Officials at the launch said that the device would be launched some time in the summer.