Borders Group Inc launched its long awaited electronic bookstore on Wednesday, along with applications for the store on several leading smartphones in a bid to catch up to rival booksellers and generate sales in the fast growing e-book segment. Borders, the No. 2 U.S. bookstore chain by sales, said its new e-bookstore will allow customers to download books in several formats such as ePub, mobile technology and PDF.

Publish date: July 7, 2010 12:59 pm| Modified date: December 18, 2013 6:29 pm

Tags: ,