Camera360, a popular camera app for smartphones, announced today that it has become the first mobile photography app to pass 100 million global users; 40 percent of those come from overseas. After reaching this major milestone, Camera360 confirmed in an official statement that it will now aim to turn itself from a pure tool app into a multi-service provider to meet growing consumer demands.

Camera360's Effects mode, the company says, is being viewed as the its greatest feature by its 100 million users. Camera360 also decided to open its Effects SDK to both indie developers and other companies at the end of 2012 for free. Now vendors can save on development costs and get closer to a final release of their products. Many domestic giants of social communication apps such as Tencent, Weibo, Renren and Kaixin have all used the Camera360 SDK. Camera360 is now even in talks with a number of smartphone manufacturers to integrate the Camera360 SDK into the stock camera. With this open spirit of sharing, Camera360 is getting even more in return.

Crosses 100 million global users mark

Crosses 100 million global users mark

According to statistics released by the Tencent Mobile Internet Design Center at the end of 2012, Camera360 occupied the largest share of third party photography apps despite the fierce competition in this app category.

In late 2012, Camera360 launched the beta version of its Cloud service. It has more than 240 million photos uploaded to the Cloud platform since launch. “The latest version of Camera360 Cloud is currently under development and we believe its release will see further rapid growth to Camera360's already huge user base,” said Xu Hao ,CEO of PinGuo Inc.

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