Casio India Co. Pvt. Ltd. has announced the release of their new edition of shock-resistant G-SHOCK watches. The new GA-120 watches feature a three-dimensional watch face, which is part of their new design that makes the resin material look almost as if carved out of a block of stone, aiming to convey the tough, street culture look G-SHOCK is known for. The dial has a concave design that sinks into the watch face and a glossy finish, which creates distinctive shadows and a feeling of depth. The lines running vertically and horizontally on the bezel look like they have been carved with a knife and make the solid design stand out even more. The side buttons have an anti-slip surface for more reliable operation.

In addition to standard black and white models, the GA-120 watches are available in a smoky finish metallic Black, Red and Blue combination. These models feature a semi-gloss coating on the dial to achieve an aluminium appearance. The bezel, band and dial are rendered in the same colour, which accentuates the three-dimensional face design and the rest of the bold watch shape. In addition to shock resistance, these watches feature a 1/1000-second stopwatch, along with magnetic resistance. These watches offer easy readability thanks to the three-dimensional design.

New watches announced!

New watches announced!

Mr. Kulbhushan Seth, Head Sales & Marketing, Casio India, unveiled the new live shop-in-shop concept for the retail chains in India and he said, “Casio has a wide range of watches with a unique concept that appeals to specific audiences. With SIS concept we can communicate and have better connect with Indian customer. We have already opened 25 SIS at various locations in India in last 6 months & Endeavour to take this figure of 55 SIS in next 6 months.

The new ranges of G-Shock watches are available at a price tag of Rs.7,495 in stores across India. Casio watches have been existing since a long time now and they do have a devout following. What do you think about these new generation of their watches – good enough for you to go pick one up?

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