Cathay Pacific Airways and Panasonic Avionics Corporation today announced the signing of a Memorandum of Understanding (MOU) for the provision of full broadband connectivity on all Cathay Pacific and Dragonair passenger aircraft.

While final terms are still being negotiated, the MOU allows the parties to immediately begin developing the plan to provide connectivity for passengers together with promotional, sponsorship and e-commerce opportunities for Cathay Pacific partner brands.

The Panasonic Avionics connectivity solution for Cathay Pacific will comprise the eXConnect broadband service, eXPhone GSM phone service, and a CX-branded free-of-charge entertainment portal – accessible through all passenger devices and seatback screens – that will include a range of content updated during the flight, access to airline and partner sites, e-commerce, airline-specific advertising, and live television with a unique pay-per-view capability for special events.