Samsung Electronics has announced the NX10 – its new digital camera that will be on display during the 2010 International Consumer Electronics Show, January 7-10, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center.

The NX10 incorporates a fast auto focus (AF), 14.6 MP APS-C size CMOS sensor and large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

Samsung's latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.

The Samsung NX10 integrates the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.

“The new Samsung NX10 marks the start of the next generation of cameras,” said SJ Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry around with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”

The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

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