LG has just announced two new TVs, the LW9500 and LW7700 with their NANO Lighting Technology. Extremely thin film, printed with a proprietary light dispersion pattern and combined with a full array of LEDs, disperses light more evenly across the screen, creating pictures that are supposedly a lot brighter and more uniform than conventional edge-lit LED sets. These TVs also have an Anti-Reflection Panel on the screen which minimizes reflection from external light sources, including sunlight.

LG's new technology gives you better picture quality

The LW9500 and LW7700 also incorporate improved localized dimming in both 2D and 3D with their Micro Pixel Control. By manipulating individual LED blocks, Micro Pixel Control adds greater range and life to colors, giving rise to better picture quality. The LW9500 also has LG’s TruMotion 480Hz, while the LW7700 features LG’s TruMotion 240Hz, both of which deliver faster processing rates for moving images for better response time.

Both these TVs are THX certified for 2D as well as 3D viewing and also boast of connectivity packages with a variety of entertainment options, including the LG’s new SmartTV. Both TVs are also DLNA compliant.

The LW9500 is available is 60 and 55-inch class sizes and the LW7700 is available in 55 and 47-inch class sizes.

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