At CES 2013, McAfee and Intel announced their commitment to lead in delivering innovative security solutions aimed at protecting a consumer’s entire digital life, reflecting the broad adoption and usage of personal devices. As per an official statement, together with Intel, McAfee is redefining the consumer security experience with a focus on safeguarding consumer devices, securing personal data and protecting identities online. This user-centric approach will deliver a comprehensive and valuable service offering that helps meet the evolving needs of consumers as they enjoy their digital lives, anywhere and from any device. The first of these personalised security offerings from McAfee is available in beta to partners, with a consumer version of the product set for a release mid-year 2013.
Join hands for consumer's online security
The explosion in connected devices and the availability of online content and services has consumers spending more of their lives online. Always-connected consumers who are shopping, banking and sharing information online have an unprecedented amount of their personal and financial information at risk to increasingly sophisticated attacks and scams. Because of these new usages and the resulting distribution of personal information, a more comprehensive approach to security is required to protect consumers.
“As consumers live their lives online and use two, three, or more different types of devices to accommodate their online lifestyles, their needs are evolving,” said Gary Davis, Vice President – Consumer Marketing, McAfee. “Given this paradigm shift, McAfee is relentlessly focused on keeping consumers’ online lives safe so every user can fully explore the possibilities of today’s digital age. It is no longer good enough to just protect a device from a particular piece of malware; Instead we need to protect what a consumer does online no matter the device or where it is used.”
Key attributes of consumer-centric online security and safety include:
- Safeguarding Devices: Comprehensive protection for PCs and Macs, along with mobile devices such as smartphones and tablets. Increased security services will be available “cross-device” and in the cloud, enabling consumers to utilise capabilities from any device at any time.
- Identity Protection: A user-centric approach to security incorporates solutions to protect identity and personal information from theft and misuse so that consumers can have confidence that their identity remains safe and trusted. Plus, safe access destinations and services on the Internet.
- Personal Data Security: Simplified security technologies that ensure personal data remains personal, whether it’s stored on a device or stored in the cloud.
“Security is an essential component of any computing experience,” said Don Harbert, General Manager – Security Software and Services Division, Intel. “Bringing technologies and innovations from McAfee and Intel together allows us to further strengthen our leadership in protecting and enhancing the digital lives of consumers.”
At CES, McAfee partners will be given demonstrations of the consumer benefits of the new personalised security solutions and the value they will add to consumers' digital lives. Invite-only demonstration will take place at McAfee Central located inside the Delmonico Steakhouse in the Venetian.