The world’s leading mobile phone manufacturer Nokia and leading news network CNN have announced plans for a multi-level international partnership. This deal will enable Nokia to play a key part in CNN’s list of mapping services thereby delivering its services to the international news network. This joint venture will harness CNN’s strengths in global news gathering, user-generated content, mapping technologies, and location-based services. It is said that the collaboration was debuted with the use of Nokia’s 3D Maps across CNN’s platforms in its recent coverage of the British royal wedding.
Nokia and CNN now connected
Speaking about the partnership, CNN’s International Managing Director, Tony Madox said that this collaboration was a great fit for them as both companies share the same philosophy of connecting people beyond borders through the combination of compelling news content and highly sophisticated technology. He went on to say that the international scale of each of their businesses makes the scope of the collaboration particularly exciting. Also comment on the venture was Nokia’s Chief Marketing Officer, Jerri DeVard; he said that Nokia and CNN share the belief that news is now mobile, powerfully democratic, and can immediately be shared by people around the world. He went on to say that they are pleased that CNN wants to use Nokia’s innovative mapping services for its international news platforms, and that they are excited to work with CNN to deliver a compelling news service to users of Nokia phones.
This collaboration will also include a CNN App for Nokia which provides mobile access to CNN's world, business, sport, entertainment and technology reporting, as well as live streaming video. The app also allows users to share CNN’s news via their own social channels, and participate in the reporting process with direct access to CNN's participatory news community, iReport. The CNN App for Nokia is available in Ovi Store.
Publish date: May 28, 2011 11:40 am| Modified date: December 18, 2013 7:54 pm