Social networking just got snazzier. Entrepreneur Bill Nguyen has introduced what he calls a cellphone-based social network, called Color.

Bill Nguyen has a history of sorts. Having had his previous company usurped by Apple Inc. in 2009, Color is his ambitious venture. This free application will feature on Android and iPhones. Its mechanism allows people in the close vicinity to exchange media content like photos, text, videos etc. with multiple phones in an instant.

Will it or won't it?

Will it or won't it?

However, Nguyen aims to create a Post-PC experience like never before. Popular social networks like Facebook have people spending a great chunk of time sharing their media. So a platform like Color, Nguyen believes, will create a rage among the masses. The organization is spending in a good amount of their monetary resources on pooling in a strong database of individuals, and has for the same roped in DJ Patil, the Chief Scientist of Business, LinkedIn, as their Chief Data Officer.

It now remains to be seen if Color really gets there.

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