Twitter is launching Twitter Business Center, an ability for businesses brand themselves via twitter as well as reach their customers on a more direct level. The biggest feature is the ability for business to receive direct messages from people that they don't follow.

A test version has already been released and a few business have been invited to try the features. Once businesses sign up and add all their information, their account will be 'verified'. Twitter thus far has only verified accounts of individuals.

Tags: ,