At Computex, Intel Corporation unveiled new products and features based on its low-power Intel Atom processor family, including plans to further differentiate the popular netbook category and expand into several new market segments beyond its growing PC, laptop and server businesses.
In the past 45 days, Intel and its Intel Atom processor has entered a variety of markets beyond the more than 50 million Intel-based netbooks sold in the past 2 years. Intel announced a processor and MeeGo software win with Chinese carmaker HawTai Automobile for a future in-vehicle-infotainment platform; a greater than 50-times lower platform idle power reduction with Intel's next generation Intel Atom processor platform for handheld devices including smartphones; and a collaboration with Google, Sony and Logitech to deliver a new Smart TVs experience powered by Intel Atom processors and running Android-based Google TV.
Intel recently unveiled the future Intel Atom processor-based System on Chip (SoC), codenamed “Tunnel Creek” that, for the first time, will allow other companies to connect their own custom silicon to Intel's SoC product. The Intel Atom processor also powers the Intel Reader, and the company has received more than 3,000 non-PC design inquiries – most new-to-Intel potential customers – ranging from fish finders to golf carts.