Cooler Master Co. Ltd announced its tie up with leading IT hardware distributor Abacus Peripherals Pvt. Ltd., The brand owners of ZION memory modules, for distributing its range of chassis and power supplies throughout India.
With this announcement, Cooler Master is reorienting its distribution strategy, segregating and creating product-wise differentiation between its two national distributors, namely Abacus Peripherals and Acro Engineering Company. Employing a two-tier distribution structure, Cooler Master plans to expand the business and penetrate the market even further banking on Abacus’ well spread network of more than 30 locations across India, serving 2300 plus channel partners. To create awareness for the brand in channel community, Cooler Master and Abacus will carry out marketing activities, which includes promotions, in-shop branding, road shows, sales schemes, etc.