Creative has unveiled its HS and MA series of earphones in India. The range of earphones includes model HS-660i2 and HS-930i2 that are compatible with iPod, iPad and iPhone, and MA200 and MA930 that are compatible with all Android devices. 


Creative HS series

The Creative HS and MA series of earphones come with an integrated microphone and one-button, in-line controls that enable listeners to answer voice calls or modulate music playback easily. The noise-isolation design claims to cut out ambient noise. The minuscule micro drivers make it possible to be positioned closer in the ear for a smoother and more precise sound delivery while allowing for a more compact and lightweight earphone design.

Creative claims that its bass-tuned Neodymium drivers let users immerse themselves in various music genres with just the right balance. The HS-930i and MA930 earphones, on the other hand, come with a bundled PC-Adapter and a design that morphs into a lightweight headset for use on netbooks, laptops and Macbooks. 

HS-660i2 – The HS-660i2 earphones come with compact, high-performance Neodymium drivers with a deep bass response optimised for iPod, iPod or iPhone. The earphones feature a noise-isolation design, one-click music and call-answer switch with music playback control on the slim in-line microphone. HS-660i2 earphones are available in: Pearl White, Cobalt Blue, Ruby Pink, Lime Green and Magna Black colours. Creative has priced the HS-660i2 earphones at Rs 2,499.


MA200 – Compatible with Android smartphones and tablets

HS-930i2 – The HS-930i2 earphones feature one-click music, call-answer switch with music playback control on the slim in-line microphone. It includes a PC Adapter for voice communications on netbooks, PC, laptops and Macbooks. It features noise-isolation technology with its in-ear design and multi-size soft silicone eartips. These are optimised for iPod, iPhone and iPad, and can be picked for Rs 7,999. 


HS-930i2 – Optimised for iPhone, iPad and iPod

MA200 – These are compatible with Android smartphones and tablets, and include one-button, in-line microphone. It features a noise-isolating design that keeps out external noises, allowing users to enjoy their conversations or playback. Creative has priced the MA200 at Rs 1,499.  

MA930 – These are powered by what Creative claims to be the world's smallest micro-drivers at 6 mm. Its one-button, in-line microphone lets users answer calls or pause music playback on their Android or other smartphones easily. With its in-ear noise-isolation design, users can enjoy their  music, movies and conversations without any unwanted noise. The bundled computer adapter lets you use it with Skype and other communication apps on your laptop. MA930 has been priced at Rs 7,999. 

The penetration of smart devices in India is phenomenal.  According to IDC, smartphone market in India grew to 16.3 million in CY 2012. This market is expected to continue its growth into 2013, driven by the stupendous growth of close to 70% in the smartphone market. As Android and iOS devices continue to dominate the smartphone market and hold upto 60% market share, we see a lot of potential for this unique line of earphones” said Ernest Sim, Regional Sales Manager for the Indian Subcontinent, Creative Technology Ltd.

The Creative HS and MA series of earphones will be available across India in July 2013.

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