DDB Foundation launched the DDB platform, an advanced TV operating platform today. The DDB technology sets new global standards in home entertainment experience and claims to optimize TV viewing with enhanced features. It allows the DDB enabled televisions to perform multiple functions on one single platform. This new platform was unveiled by the Bollywood beauty, Priyanka Chopra, who is the brand ambassador for the DDB technology.

Priyanka Chopra at the DDB technology India launch

Actress Priyanka Chopra at the DDB technology India launch…

With the DDB technology, digital signals are received without the need for a set-top box. Considering the complete Digitalization regulation by Govt by year 2015, and in metros starting July 1, 2012, this technology seems quite promising as DDB technology will meet all the requirements. It also promises an audio-visual experience that has never been experienced before. It also adds in cloud computing for saving your files. Then, you can browse through websites and indulge in the current fad of social networks. It can convert 2D channels into life-like 3D quality, negating the need for multiple devices.

The new technological has features like dual core processor – 450Mhz, 14-bit video processor, Motion Enhancement and Motion Correction (MEMC), which helps eliminate issues related to both motion judder and motion blur. It supports 3D technology, Faroudja Video and Audio Optimizmation to eliminate distortion by noise signal and ensures a vivid and clear image. This technology has been pioneered by STMicroelectronics, Irdeto (software and application maker), Nivio (cloud computing brand), Strata (sound technology), Videocon d2h and Phillips.


The DDB Foundation spokesperson said, “Technology has been evolving continuously to give us devices that have become an integral part of our day to day lives. The DDB technology platform is touted to be a game changer in this Industry similar to what Android has done to the Smartphone devices. We realized that with each passing day, the world is becoming more and more digitized thereby creating the need for Digital ready gadgets.

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