Dell has introduced two new initiatives designed to promote a green approach towards technology adoption for consumers in India – Discount Coupons and the Dell Go Green Challenge.

To encourage PC recycling among its consumers, consumers in India who send their old systems to Dell for free recycling will be eligible for special discount coupons toward the purchase of their next Dell system. This coupon, offering a discount of Rs. 1000, may be used toward the purchase of any Dell system purchased directly from Dell for any of its product lines. Available globally, Dell has now extended its free recycling program for consumers in India to accept computers from any vendor.

Dell's “Go Green Challenge' is an effort to raise awareness and community involvement in green initiatives in India. The challenge invites users to share photographs, videos and other innovative depictions of key issues, concerns or thoughts on green technology at . The contest will run for two months, during which the community will vote for their favourite entries. Additionally, the forum will offer a platform for the green enthusiasts to gather in the virtual space and share ideas, thoughts and visions on the issue. The 20 entries receiving the most votes from the community will be recognized online and through small gifts while a panel of judges, selected for their longstanding commitment to environmental concerns, will decide the three winning entries.

The winning entry will receive a Dell Inspiron 14″ laptop. The first runner up will receive a Dell Mini and the second runner up, the Dell Inspiron Zino.

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