Redefining television viewing in India, Dishtv, India’s largest Direct-to- home company, has today announced the launch of High Definition (HD) Service – Dish Tru HD on its platform. This offers the best high definition audio video experience to its viewers and takes television viewing to an entirely new paradigm.

The Dish Tru HD creates an audio visual sensory experience that is far richer, deeper and more panoramic than standard definition viewing. Dishtv HD brings exceptionally clear, crisp pictures with vivid colors, upto five times more picture detail and upto 3 times enhanced sound quality, than standard definition.

For many years HD Ready TV’s are being sold in India but the consumers have been unable to enjoy the benefit of HD technology due to lack of HD distribution and HD programming. For the first time, viewers will be able to unleash the true power of their HD TV by receiving an end to end HD experience from programming to distribution to the decoder at the consumer’s home all in the true HD format.

At the commencement of its HD service, Dishtv has an exclusive tie-up with Zee Entertainment Enterprises Ltd. to offer its flagship channel Zee TV and the most popular Hindi Movie Channel Zee Cinema on its HD platform.

In another first, Dishtv will offer football aficionados the highly anticipated FIFA World Cup 2010 on High Definition, which offers viewers a near-stadium experience with 1080i resolution.

The channels which Dish Tru HD offering includes Zee TV HD, Zee Cinema HD, Discovery HD, National Geographic HD and FIFA World Cup broadcasted by ESPN on HD.

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