Game retailer Game4u has announced a Big Christmas Sale for its digital download service, downloads4u. The service will offer 12 big games for 12 days from the 14th of December with discounts up to 70 percent on games for PC and Mac with a finale sale on the 25th of December.

These twelve days will be a download marathon on downloads4u featuring the best and the latest games in the market. On the big day (25th December) a bunch of games will be showcased on downloads4u at discounts.

The titles up for sale will include AAA games like Battlefield 3: Premium, Need for Speed: Most Wanted and Crysis 2. You can get more information on the games that will be available on the official Game4u website.

On the first day of Christmas...

On the first day of Christmas…

Kicking off from today, daily deals will be announced and the offers will change every 24 hours. Visit the page every day to snag discounts from 40 to 70 percent or stay tuned to this space to see what's up for grabs. Our sources have informed us that there some pretty sweet deals available at seriously low price tags. Check with us every day to see what's being offered.

The first game to be offered for sale is Need for Speed: Most Wanted. The game is available at a 40 percent discount, for Rs 899. The original price is Rs 1,499.

Read our review of NFS: Most Wanted here.

Game4u had launched its digital distribution service—downloads4u—back in October. Thanks to the service, Game4u is the first Indian retailer to feature a digital distribution platform in India.

The rise in India’s Internet penetration from 80 million to an estimated 376 million by 2015 coupled with a projected 39 million PC broadband connections by 2015 will augment the online community of PC gamers in India. This set of consumers also form a large part of the 11 million users transacting online, slated to reach 38 million by 2015, thus creating a huge opportunity for growth in this sector.

Speaking on the launch of the downloads4u service on, Jayont Sharma, Chairman and CEO, Milestone Interactive Group, said, “Through “downloads4u” we wanted to introduce a unique and easy-to-use service for Indian consumers to get their PC and Mac games. India is one of the most promising gaming markets in the world and gaming on PC continues to be hugely popular. This service will enhance reach and availability of PC Games to consumers in far flung markets, currently not reachable through physical distribution. This new offering from Game4u re-inforces our commitment to provide best in class services to our loyal fans.”

He added, “You can currently download popular games from the likes of Electronic Arts and SEGA in addition to a host of never seen before titles from independent publishers. In the months to come, we hope to expand our offering to 1000+ games by getting all leading publishers on the platform.”

Game4u through 'downloads4u' joins the wave of digitalisation of game distribution by providing a platform wherein you can download as many as 300+ games directly to your PC, at your convenience. From the all time favourite catalogue games that are nearly impossible to find in stores, to the most recent options, Game4u will offer a wide range of PC games at price points ranging between Rs 99 to Rs 2,499 using local payment options.

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