Sony Corp has launched a fresh line of attack in its battle for a bigger share of the high-end camera market with new models that pack some of the features of a bulky, professional-style camera into a small body. The electronics giant's two “electronic viewfinder, interchangeable lens” (EVIL) cameras scored an instant domestic hit when they hit store shelves in June, backed by a splashy advertising campaign.

Publish date: August 13, 2010 4:07 pm| Modified date: December 18, 2013 6:37 pm

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