Remember the exodus of HTC execs that left the company in a bit of a mess? Well, turns out two of those high-level employees have come together to launch Kazam, a new startup to manufacture smartphones.

Michael Coombes, former head of sales at HTC, and James Atkins, the former marketing head for UK, have launched Kazam. CNET reports that the two are promising devices that are about “stunning design, robust hardware, and intuitive technology, underpinned with improved customer service.” The smartphones manufactured by Kazam will first be seen in the European market.

At Kazam, Coombes will be the CEO, while Atkins will reprise his marketing role. “There is a real opportunity for a new mobile brand to disrupt the status quo,” Atkins said. “We are passionate about delivering a truly positive mobile experience that doesn't just stop once you've bought the phone.

Kazam is the latest name in the smartphone market

Kazam is the latest name in the smartphone market

While the news of a new smartphone player in town is welcome, it will be a tough few years for Kazam in the cutthroat market, where even their former company has struggled along with the likes of Nokia and BlackBerry. Those trailing Samsung and Apple in terms of market share have had to settle for a small portion of the pie, which is most likely to get smaller by the time Kazam's new phones come around. Kazam’s key focus will be the European market and the company hopes to stand out from the crowd by supporting phones even after they're purchased. While the company didn’t elaborate on how exactly customers will benefit from the extended support, we are hoping that it stretches beyond just software updates and warranty.

Kazam's dynamic structure and focus on local markets means we can react quickly to the ever-evolving and diverging needs of today's consumer,” Coombes said.

The statement from the company also said that the Kazam phones will be available later this year. It didn’t reveal which OS the phones will run, but our money is on Android.

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