Social Networking websites are growing without boundaries these days, thanks to the increasing number of mobile devices that provide access to them. They've come a long way since the image posting and 'making fraandship' days. Here's a recent example – Facebook has tied up with AMBER Alert, an American child abduction alert bulletin, to provide missing kids alerts on the website.
The tie up was in the works ever since an incident in the US around six weeks ago when an AMBER Alert posted on Facebook gathered enough attention to make the return of an abducted kid possible from across the country. The potential was there and clear to see, so props to both the parties for working things out.
How it works is that there have been AMBER Alert pages created – 53 of them of each American state, to be precise. Facebook users will be able to become “fans” of the page and thus receive alerts everytime a kid goes missing. If they do end up spotting the endangered child, the process from then on is pretty simple. Post a reply to the alert on the page, or call the authorities themselves. Let's just hope some of the less-smarter people in the world don't go “like”-ing missing child alerts.
AMBER (America's Missing: Broadcasting Emergency Response) Alerts was named after Amber Hagerman, whose abduction and murder sparked off the entire movement that led to the formation of the agency. The Facebook launch takes place on the 15th anniversary of her death. We just hope such agencies are created in our fair country and they use such innovative methods as well. If it helps even one kid out, it would've done its job.