Facebook has announced new update to its business Pages for mobile. It has introduced a new mobile Pages layout that has been crafted to make it simpler for people to find information about businesses. Considering a lot of users now access Facebook on their mobile devices, the new layout touts to help current and potential customers of businesses to interact with a Page on their devices. The interface is more streamlined. All relevant business details and ways to interact (Like, Message and so on) have been placed at the top of the Page. A Page owner can highlight important content, as the update allows pinning posts near the top of the Page. Owners can even easily switch between public and admin views directly from their mobile Pages/devices
Facebook focuses on mobile
It is for the first time that Facebook has redesigned its product for mobile before desktop. The new updates will be made available for Pages for iOS and mobile web. It is expected to be made available for Android soon.
Apart from Pages, Facebook is making it simpler for advertisers to target feature phone users. The new placement of ads will enable marketers to specifically place ads and sponsored stories in the mobile News Feed of people accessing Facebook through the browser on their feature phones. Until now, marketers could choose “All mobile” or “All Facebook” placements so that their ads will be eligible for delivery on feature phones. They can also place ads on Android and iOS through the Power Editor. The new update will let them target people specifically using feature phones in their campaigns.
Debbie Weinstein, VP Global Media, Unilever, said “Our products touch the daily lives of people around the world; and countries where feature phones are prevalent are especially important for many of our brands. We are therefore very pleased that Facebook is launching a new native advertising format specifically designed for these devices, which will no doubt enable us to engage with our consumers in a more relevant and meaningful way.”
This seems to be a great move for marketers who can now bring a more relevant ad experience to people. It will also help them drive better results, by reaching the right people on right device.
Publish date: April 27, 2013 11:39 am| Modified date: December 19, 2013 11:15 am
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