Online travel agency Zuji has partnered with Epsilon International to develop Zuji Maps, an application that makes the travel experience social by allowing users to plan and book their trips with friends and family within their Facebook account.
Using Facebook's API to access Zuji’s database of up-to-the minute airfare and hotel accommodations, Zuji Maps allows users to select up to ten favourite destinations and access the best travel offers available, share and plan their trips with their Facebook friends, and finally purchase their travel from Zuji’s website.
Dominic Powers, Senior Vice President, Asia Pacific at Epsilon International, said Zuji Maps is the first Facebook application to be developed by Epsilon and demonstrates the company’s ability to provide innovative social marketing solutions.
”As an online travel agent dedicated to bringing great value and choice to travelers, we place high value on delivering that promise to our customers,” said Charlie Wong, general manager, Zuji Hong Kong. “By leveraging Epsilon’s expertise in integrated marketing solutions to build Zuji Maps, not only can we offer travellers the ultimate experience in travel planning by providing them with an easy way to organise travel within their personal network, but we are also able to build a relationship with them and their friends within the social media space.”
The application makes best use of Zuji’s existing inventory processes and systems by automating the process of providing constant updates of the most relevant and best offers for customers.