Facebook users in India, accessing the website on their mobile phones will now have the option to use the popular social networking website in the language of their choice or comfort. According to reports, in a few weeks time, Facebook's mobile site will be accessible in a total of 7 Indian languages, which include – Gujarati, Tamil, Malayalam, Kannada, Punjabi, Bengali and Marathi; in addition to Hindi, Malay and Vietnamese. To access the service, users will have to use the 'Facebook for Every Phone mobile application', which was launched in July 2011. Currently, according to reports, this application is active on over 3600 Java-enabled phones, globally. Quoting Facebook's Country Growth Manager Kevin D'Souza, the report stated that, “With over 50 million people in India on Facebook, we want to make sure that everyone has a great Facebook mobile experience regardless of the device that they choose to use.” The app, which at launch supported only English, will now expand to include 8 Indian languages, too, which definitely will not keep the popular social networking website restricted to only the ones comfortable with the language.
Appealing to the locals, too!
Facebook, in India is a highly popular service with a total of 46 million monthly active users (MAUs), as on December 31st, 2011, which is an increase of 132 percent from the previous year. At the moment, although the website is hugely popular in the country (India is the second largest market for Facebook; second only to the U.S), it is battling a lawsuit fighting allegations of hosting objectionable content. It all began when the government was approached with complaints against several social networking websites in the country, citing that they were allegedly hosting objectionable content – be it in the form of images, text or videos. The case is currently on in the country, and Facebook, at least by the looks of it has a long battle ahead of it, along with others like Google.
Publish date: April 4, 2012 11:32 am| Modified date: December 18, 2013 9:58 pm