The next time you spot a promotional page on Facebook, offering a popular product in exchange for a 'Like', don't be tempted – it may be fake! Wafflesatnoon reports that for a while now, this trend has been on the rise on Facebook, wherein a photo of a known product is posted and is on offer in huge quantities, since the products are unsealed and cannot be sold.
One of the fake promotions they spotted, was for Beats by Dre. The page however, was pulled down soon after they got in touch with Beats by Dre for a comment. The promotion on the fake page read – “We have got 1,239 boxes of Dre Beats and 250 Monster Beats By Dr Dre Studio Limited Edition that can’t be sold because they have been unsealed. Therefore we are giving them away for free. Want a pair? Just Share this photo & Like our page and we will choose 1,239 people completely at random on March 15th.” The pages, however, soon came right back up.
The fake promotional page
If you go about looking for the legitimity of such offers on the official websites or Facebook page of the product, you wouldn't find it – obviously because, it is fake.
The need to have a popular page with an impressive number of likes, seems to be the driving force behind such fake promotions, according to the research carried out by this report. Once they amass a good number of likes, Wafflesatnoon says that the pages are sold, renamed and stripped off of all the fake promotion.
In its 10-K annual report that it submitted last month, Facebook revealed it was home to 76 million fake accounts last year. Out of the 1.06 billion user accounts on its site, around 76 million of them were fake in one way or the other. According to the report filed by Facebook, it classifies these bogus accounts in three categories – duplicate accounts, misclassified accounts and undesirable accounts.
Facebook estimated that users who maintain more than one account, or a duplicate account in violation of the site’s Terms of Services, represent a whopping 53 million accounts, or 5 percent of users worldwide in its MAU numbers as of Decmber 31, 2012. The company also notes that there are undesirable accounts that indulge in activities such as spamming on Facebook that add up to 9.5 million or 0.9 percent of its worldwide MAUs.
In 2011, Sophos's Naked Security blog confirmed that Facebook users received phishing emails threatening them, saying that if they didn't part with their private Facebook details within 24 hours, their accounts would be deleted. Several Facebook users received phishing emails falsely accusing them of violating Facebook policy regulations by annoying or insulting their fellow Facebook users. The allegations were followed by a request to the user asking them to part with their private Facebook details, like their Facebook login details and a part of their credit card numbers. While it is pretty clear that such mails are not from Facebook, it was feared that several gullible users would fall prey to this. Needless to say, the miscreants would try to get the credit card details and private Facebook account details of the user and then use the same information to further spread the spam.