Apple has been pushing for the use of iPads in cars ever since iOS 6 came out and it looks like its wildest dreams have come true. Luxury car manufacturer Ferrari has decided to equip its new, €1 million LaFerrari sportscar with an Apple iPad mini.
The iPad mini is fitted on the passenger seat of the car, of which only 499 units will be made available. The iPad mini provides access to apps, games and navigation tools. A LaFerrari will still set you back a pretty penny but the four-passenger, 963 horsepower supercar seems like a good fit for an Apple device.
When announcing the car, Ferrari Chairman Luca Cordero Di Montezemolo also confirmed that the company is in talks with Apple to include more Apple products in Ferraris soon.
The LaFerrari supercar has an iPad mini-powered in-car entertainment system
The inclusion of an iPad mini in the specs sheet of a car doesn't come as a surprise. Apple showed off Siri's Eyes Free feature when iOS 6 was announced last summer. Eyes Free allows drivers to get information using just their voice while driving, making it a safer proposition than using a handsfree or a Bluetooth-based connection. Car manufacturers even have the option to embed a button on the steering wheel to make Eyes Free work seamlessly.
Montezemolo said more announcements from the Apple-Ferrari partnership will come out in the next few months. Ferrari has announced that its new FF series cars will come equipped with iPad minis. “The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers,” Ferrari said.
9to5Mac reports that Montezemolo met Apple's CEO Tim Cook in April last year, and the Ferrari chief was reportedly impressed with Cook’s “availability and openness.” He added that two companies are “connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.”
Well, that sound like a match made in heaven, but that still won't change the fact that the LaFerrari will be the first supercar to become obsolete in six months after the inevitable launch of the next iPad mini.
Publish date: March 6, 2013 7:24 pm| Modified date: January 7, 2014 11:49 am