While this particular point was not covered in the General Address at BlackBerry Live last night, it’s particularly noteworthy if you are a developer eyeing the BB10 platform. The company has tied up with analytics firm Flurry to bring Flurry Analytics for BlackBerry 10. The feature is expected to become available by the end of Q2.

Flurry Analytics is a tool that can be easily integrated into any app to enables access to user data. The company’s measurement and advertising platform reaches over a billion unique devices across iOS, Android and other platforms every month. “It provides developers a consolidated dashboard across multiple platforms for convenience and control with a deeper understanding of audience demographics, customer acquisition, user engagement and purchasing patterns,” a BlackBerry statement announcing the deal said.

BB10 apps will benefit from Flurry Analytics tool

BB10 developers will benefit from Flurry Analytics tool

Flurry will enable BB10 developers to establish performance benchmarks against other apps in the same category and the overall market as well. It’s intended to deepen insights into what app consumers are buying and helps improve monetisation of the apps and form retention strategies so users don’t have to switch over to an alternative app.

We’re excited to work with Flurry to provide our partners and developers with the Flurry Analytics SDK and the Flurry Analytics Dashboard, which will help enable them to bring high-quality apps that customers can enjoy on the BlackBerry 10 platform,” said Martyn Mallick, VP-Global Alliances and Business Development, BlackBerry. Developers can register to download the SDK here. The company has also provided instructions for developers not familiar with the tool.

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